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Ian Wakefield's Bio:

I am an accomplished and proactive chartered marketer with over two decades of experience in various sectors, including healthcare, non-governmental organisations (NGOs), charities, local government and sports. My dynamic career has been marked by a track record of success in business development, communications, strategic marketing, social media, and project and operational management. As an innovative strategist, I excel in managing multiple projects and leading change initiatives. I have made significant contributions to the healthcare sector, where I have managed campaigns, digital platforms, communications, and engagement strategies serving a population of 1.1 million. More recently I have lead on communications for a range of areas in local government including housing comms for 15000 tenants and the 2024 local election. I possess outstanding interpersonal, communication, and negotiation skills, which I leverage to influence decisions and foster positive relationships both internally and externally. I am recognised as a motivational and inspirational leader, adept at coaching and empowering individuals to realise their full potential. I'm passionate about expanding my horizons and have dedicated six years to learning Italian. I also have a keen interest in photography and have earned several awards in this field. I am currently working in the housing sector for local government.

Ian Wakefield's Experience:

  • Communications Officer at Norwich City Council

    November 2023 - Present | Norwich

  • Communications and Engagement Manager at OneNorwich Practices

    August 2021 - Present | Norwich

  • Director at Mypastforme

    May 2012 - Present | Loughborough, Leicestershire

    After years of researching my own Ancestry and doing the same for countless friends and colleagues, I've launched my own website.

  • Communications Officer at NHS Norfolk and Waveney CCG

    April 2020 - August 2021 | Norwich

  • Communications and Engagement Specialist at NHS Norfolk and Waveney CCG

    February 2018 - April 2020 | Norwich

  • Communications and Engagement Officer at NHS Great Yarmouth & Waveney CCG

    March 2015 - February 2018 | Beccles, Suffolk

  • Marketing Consultant at Bonney-George Associates

    October 2014 - March 2015 | Norwich

  • Head of Communication at BEAT

    August 2014 - October 2014 | Norwich

  • Marketing Officer (Tour de France Stage 3) at Cambridge City Council

    March 2014 - July 2014 | Cambridge

  • Marketing Support at Sport Aberdeen

    May 2014 - July 2014 | Loughborough

    Marketing support developing resources to promote the golf legacy in Aberdeen.

  • Digital Communications Manager at Great Britain Basketball

    November 2013 - March 2014 | 40 Bernard Street, London

    Responsible for all online presences for the Great Britain Basketball Team.

  • Marketing/Communications/Project Management at Sport Nottinghamshire

    January 2012 - November 2013

    Responsible for all Marketing and Communications for Sport Nottinghamshire, one of 49 County Sports Partnerships.

  • Head of Business Development at Institute for the Management of Sport and Physical Activity

    May 2005 - December 2011

    Got CIMSPA's Social Media on the Map! Initiated a new fully interactive website and CRM system. I ran a successful CPD and Events program for 6 years. Successfully managed member services for 5000 members for 6 years.

Ian Wakefield's Education:

  • St Clements High School

    1978 – 1983

Ian Wakefield's Interests & Activities:

Cycling (Road and MTB), genealogy (My own and other people), music and international travel although not all at the same time. Social media. I am also a volunteer for the Wherry Maud.

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